Rooted in Story. Driven by Strategy. Inspired by Place

Through strategy, story, and facilitation, I help state agencies, place-based organizations, and farms turn good work into a story their whole sector can tell, the kind that builds trust, brings visitors, and grows economic resilience.

I'm Tara Pereira, a communications strategist, culinary storyteller, and food systems leader. Twenty-five years across nonprofits, agritourism, marketing, and media, now focused on helping food, farm, and place-based organizations expand their reach and deepen their impact."

Services

Wild Pear Creative partners with the people and organizations shaping local food and community. We collaborate with farms and agritourism programs, food entrepreneurs, nonprofits, and regional initiatives to build connection, visibility, and resilience through strategy and story.

- Brand positioning and message frameworks
- Campaign planning + public engagement
- Cross-channel communications strategy
- Nonprofit and public-sector communications
- Marketing Audits & Planning for Farm and Food Businesses
- Agritourism and Culinary Storytelling, Events + Visitor Experience Design
- Strategic Coaching for Nonprofits and Local Food Initiatives
- Email + Social Marketing Guidance
- Content and Systems Creation
- Photography & Story Asset Development
- For organizations ready to build on established momentum, retainer partnerships provide steady, results-oriented collaboration over time.
- Each month, we’ll refine priorities, adjust strategy, and ensure your marketing efforts remain current, cohesive, and aligned with evolving goals.
- This model offers dedicated creative support that keeps projects advancing, messaging consistent, and your brand positioned for lasting impact.

Partners in the Field

We partner with farms of all sizes to support sustainable growth and innovation. Our work enhances agritourism offerings, helping farms create engaging experiences that connect consumers directly with local food and farming traditions.
We collaborate with food entrepreneurs to develop unique regional products and experiences. This includes supporting brand development, market entry, and creating authentic food and beverage narratives that celebrate local heritage
Our partnerships with nonprofits and public agencies focus on advancing community-driven food systems, improving food access, and fostering economic resilience through local food initiatives.
We support place-based collaboratives that unite stakeholders around shared goals. By facilitating cooperation among local producers, businesses, and organizations, we help strengthen regional food networks and promote sustainable food economies