Hi, I’m Tara Pereira, marketer, connector, and complete food nerd. For more than 25 years, I’ve been working at the crossroads of storytelling, strategy, and sustenance, helping farms, food businesses, and mission-driven organizations turn good ideas into results that matter.

I’ve spent most of my career immersed in Vermont’s food systems, from leading statewide farm-to-table programs to championing agritourism and culinary events that celebrate the people and places behind what we eat. My background in marketing and communications means I’m as comfortable designing a brand strategy as I am swapping recipes at a farmers market.

Along the way, I’ve produced food-centered media, worked to strengthen local food partnerships, managed collaborative marketing campaigns, and studied foodways in Sicily (yes, it was as delicious and amazing as it sounds). Whether I’m helping a farm tell its story, a food entrepreneur grow their reach, or a regional effort build connection, my goal is to help good food and the good people behind it flourish, while caring for the working landscape that sustains us all.

When I’m not working, you’ll probably find me baking something flaky with local fruit, traveling somewhere related to eating, exploring trails with my dog and a camera, or visiting a farmers market to see what’s in season.