Hi, I’m Tara Pereira, marketer, connector, and food and farm nerd. I’ve spent 30 years in marketing and communications. I started in TV, where I earned a James Beard Award nomination for my work on “Bay Café,” a cooking show in San Francisco.

From 2018 to 2024 I was Executive Director of the Vermont Fresh Network, connecting farmers with chefs and restaurants. I led a statewide partnership of producer associations, worked with a dedicated committee to run Vermont Open Farm Week for six years, and directed a four-year USDA grant to grow agritourism in Vermont.

Now I run Wild Pear Creative. I help farms, food businesses, and the groups that support them sort out their strategy and tell their story. I also lead the Communications Working Group for the Global Agritourism Network, and I’ve studied foodways in Sicily (yes, it was as delicious as it sounds).

When I’m not working, you’ll probably find me baking something flaky with local fruit, planning a trip around what I’m going to eat, hiking with my dog and a camera, or at a farmers market seeing what’s in season.